【About the Author】 Dan Ariely is a leading authority in behavioral economics, exploring the psychological factors that influence our decision-making. 【Summary of Contents】 This book explains how and why we make irrational choices. From the perspective of behavioral economics, it reveals the mechanisms of decision-making in everyday life. 【Features】 The book features easy-to-understand explanations with illustrations, making the specialized content accessible to general readers. - Title: Predictably Irrational - Author: Dan Ariely - Translator: Yuko Kumagai - Publisher: Hayakawa Publishing - Genre: Behavioral Economics - Content: Hidden forces that influence human decision-making - Illustrations: Illustrated cover Thank you for viewing.