Jay Abraham-Style Marketing University Special Lecture CD Edition Contents Chapter 1: The Concept of a Product That Sells 1. What is Marketing? 2. Establishing a UVP (Unique Value Proposition) 3. Benefits and Worldview 4. So What? 5. The Customer's True Feelings Chapter 2: How to Create a Selling System 6. Funnel Design 7. Front-End and Back-End 8. Alpha and Beta 9. Post-Purchase Dissonance 10. Marginal Network 11. Joint Venture Chapter 3: Business Models That Generate Revenue 12. Back-End First 13. Existing 70% 14. Designing the Customer Experience 15. Who Pays for What? Chapter 4: Marketing Mindset That Changes Your Life 16. Wakame's Bedhead (Unkempt Hair) 17. People Who Want to Be Rich 18. Thoughts, Words, and Actions 19. Learning and Reviewing Lecturer: Koichiro Shimizu, Seminars, Learning Edge Co., Ltd. Recommended for: ・CEOs, COOs, CFOs, and CTOs of small and medium-sized businesses ・Those in charge of business planning, finance, and public relations ・Marketers Retail Price: ¥22,000 *We do not accept price negotiations. Please consider this opportunity. Accessories ・PDF can be downloaded from the URL on the back of the package. *The photos have been blurred. Condition ・Playback has been confirmed. ・After purchasing new, it was played only once and carefully stored. ・There are no noticeable scratches or stains on the discs, but please understand that this is a used item and has been stored by a private individual. Confirmation Items ・We request transactions with no claims and no returns. ・Returns are not accepted to prevent swapping or removal of items. ・We have a dog. Please refrain from purchasing if you are concerned.