This is a mobile phone strap of the character "Shinoka" from the Hiroshima Miyoshi Winery. It's an original item from the winery located in Miyoshi City, Hiroshima Prefecture. I found another one while cleaning! I bought it a long time ago. I don't know if they still sell it. The character is based on grapes and has a cute design. It has charms of pink beads and a ribbon.