This is a KAWS and PEANUTS collaboration Snoopy plush toy, designed with a soft white material. It's an authentic item purchased from Uniqlo, but the tag has been cut off, and I don't remember if it was removed or if it wasn't attached from the beginning. - Brand: KAWS x PEANUTS - Color: White - Design: Snoopy plush toy - Features: Red collar Thank you for looking.