★Price Reduced★ A business book explaining Starbucks' marketing strategy. - Title: Why Starbucks Can Remain a Strong Brand Without Lowering Prices or Using TV Commercials? TRIBAL KNOWLEDGE: BUSINESS WISDOM - Author: John Moore - Publisher: Discover Twenty-One - ISBN: 978-4-7993-1480-7 - Number of pages: 289 pages - Price: 1500 yen + tax Purchased at a Book-Off in NY, almost new condition. As shown in the photos, there are a total of 22 pages with markings (photos 9-11), and a total of 7 pages with intentionally folded corners as markers (photo 11). Other than that, it is relatively clean, so I would be happy if someone who doesn't mind could use it. Please check the condition in the photos, and if you like it, please consider purchasing. ※ In addition, I am also selling other business books. For items that can be shipped together, I will discount the shipping fee, so please comment before purchasing. #KeiHanazuka #Kei_Hanazuka #JohnMoore #book #society/management #Starbucks #Starbucks #industry/commerce #STARBUCKS #management #management #marketing #business #society #businessbooks #businessbooks #businessbooks #Marketing #global #marketingstrategy #strategy #market #Management #globaleconomy #economy #management #brand #branding #brandpower #managementphilosophy #pricecompetition #chainstore #corporatestrategy #corporatebrand #TRIBAL_KNOWLEDGE #BUSINESS_WISDOM -------------------------------------------------- ※ Immediate purchase is OK. Price negotiations are not accepted. ※ Waterproofing measures will be taken, and it will be shipped in simple packaging. ※ Please understand that this is a long-term storage item, a self-inspection item, and a used item. Please refrain from purchasing if you are a perfectionist. ※ Returns and claims are not accepted for any reason other than defective products. ※ I apologize if I missed anything. ※ Please ask any questions before purchasing. Thank you for viewing.