A business book explaining the reverse marketing strategy of David versus Goliath. - Title: The Rules of "Profit" for a Temporary Staffing Company - Author: Hirotaku Kiyokawa - Genre: Business Book - Content: Reverse Marketing: David versus Goliath This is a practical book that explains concrete management strategies for continuing to win in the temporary staffing industry. Based on the Lanchester Strategy, it clearly outlines how small and medium-sized enterprises (SMEs) can beat large companies, including their way of thinking, sales strategies, and how to generate profits. ✔ Analysis of industry structure ✔ Sales strategies to increase sales ✔ How to identify strengths and weaknesses ✔ Creating a system for human resource development Recommended for those in the staffing industry, as well as those interested in SME management and strengthening sales capabilities. [Condition] ・Slight scuffing on the cover ・Inside is relatively clean with no writing (Please check the photos for the condition) Thank you for your understanding regarding used items.