This local-only sake is brewed by Takagi Shuzo in Murayama City, Yamagata Prefecture, known for "Juyondai." "Juyondai," synonymous with hard-to-get Japanese sake, is not available locally, but "Asahitaka" is almost exclusively available in the brewery's hometown. It has been a popular everyday drinking sake in the area for a long time, and some say the quality improved with the introduction of "Juyondai." The brewery was founded in 1615, in the early Edo period, making it a long-established brewery with over 400 years of history. The current head of the family is the 15th generation, Akitsuna Takagi, who graduated from the Tokyo University of Agriculture's brewing department and worked in the distribution industry in Tokyo. He returned home in 1993 at his father's request and took over the family business. He eventually launched "Juyondai," a name said to be in honor of his father. "Asahitaka" has a slightly sweet aroma and a refreshing taste, with some saying it is reminiscent of "Juyondai." It is a special honjozo sake made with natural spring water from 25 meters underground. Despite being honjozo, it is praised for its soft flavor with a ginjo aroma, its fresh mouthfeel, and its excellent cost performance.