This item was created by thinking together with the buyer, imagining what would be nice to have (╹◡╹) It's convenient because you can attach things like a pass case or ID card case to the reel and just extend it when you need it! Made with laminated fabric, the ribbon is fine if it gets wet in the rain; just wipe it with a towel (^^) 〈Total length of the key holder when attached to a bag〉 Approximately 22cm 〈Ribbon size〉 12cm long x 13cm wide 〈Reel length〉 Approximately 40cm