This is the May 2012 issue of "Sales Innovation." The comprehensive feature is "Challenges in the Adult Market." It thoroughly explains the latest strategies and case studies for capturing new target demographics in a maturing consumer society. [Main Contents] * Challenges in the Adult Market (Aeon / Daiei / FamilyMart / BEAMS / Daikanyama Tsutaya Books, etc.) * Exploring the Next Growth Categories for HC (Home Centers) - Case studies of J-Mart, Ayahadio, Cains, etc. * The Rapid Rise of New DS (Discount Store) Forces - Seiyu, Trial Company, Valor * Yaoko vs. Benimaru - Meal Solution Showdown * Latest Report on the American Retail Industry Price: 1,300 yen There are some scratches and yellowing due to age, but the text is perfectly readable. This is a back issue useful for research and practice in the distribution industry and chain store management. ※ Please purchase only if you understand that this is a home-stored item and may have some minor imperfections.