JOURNAL STANDARD relume ◆ Introducing a new BAG from HELOYSE with eye-catching frill design! These popular HELOYSE bags feature a unique design. This year, a cute color bag with frill design on the shoulder part is here, perfect for spring! It can also be used as an accent for simple outfits, making your style more sophisticated just by carrying it. The vibrant colors are perfect for the upcoming season! 【HELOYSE】 HELOYSE is a TOKYO-based fashion brand that started in SOHO, New York in 2011. The brand develops bags based on four concepts: freedom and openness, unique and experimental, sophisticated, and attractive. HELOYSE aims to create bags that make the wearer and everyone involved with HELOYSE happy. They create bags with impressive designs every season to meet the needs of fashion-conscious people.