"Moving People with 'Atmosphere': The Technique to Draw Out More Than a Team's Actual Strength" By Nobuhiro Yokoyama List Price: ¥1400 Quoted from Amazon [The Japanese "How to Win Friends and Influence People" is born!] When trying to improve the strength of a team or organization, or when trying to move people, many people desperately try to improve the individual abilities of their members. They tend to try to change "people" using all sorts of methods such as "coaching," "awareness surveys," "interviews," "recognition," and "monetary rewards." However, why is it that even when you try to change "people," the team or organization doesn't change? It's because the "atmosphere of the place" is bad. Just as the former buzzword "KY" (Kūki Yomenai - unable to read the air) existed, it is said that Japanese people are not only adept at reading the surrounding atmosphere, but are also easily influenced by it. In other words, they are easily swayed by both good and bad atmospheres. If the "atmosphere of the place" improves, people will start moving on their own! A super popular consultant who absolutely achieves goals will teach you the ultimate method for changing to a good "atmosphere" based on [NLP Theory], [Brain Science], and [Behavioral Economics]. #NobuhiroYokoyama #Yokoyama_Nobuhiro #Book #Sociology/General