There's no such thing as a great idea! No talent, sensitivity, or sense required. Only formulas. "What's needed daily is a breakthrough business idea that clients haven't thought of. That's where the formulas in this book come in as my weapon. This method doesn't require talent, sensitivity, or sense. In fact, it might be a method best suited for those who lack confidence in their ideas." - Title: Sugoi Idea (Great Idea) - Author: Yuhei Imai I read it once after purchasing and then stored it. No writing or highlighting.