This is a mysterious lure of unknown origin (・・?). After searching online, it appears to be a lure called BLITS Blitz. I have no memory of how it ended up in my tackle box... I don't remember using it in actual fishing, so I assume it had paint chips and cracks all over since I got it. Also, the rear eyelet and hooks are missing. It's a noisy type, so it seems good for targeting bass and catfish. If you know this lure, or are looking for a custom base, please consider it.