"Future Business Illustrated: Latest Digital Marketing" Shinya Mizuno Price: ¥1800 Responding to the Revised Personal Information Protection Law. You can't survive if you do "the same as before"! With the Revised Personal Information Protection Law coming into effect in April 2022, companies are required to handle personal data even more strictly, and marketing methods are also changing further. In light of this situation, this book clearly summarizes the overall picture of the latest digital marketing. The digitalization of the world is progressing at an astonishing speed. The time when we were surprised by the emergence of technology is over, and we are entering the stage of using it as a matter of course. In the present day, where digital is commonplace, customers gather all kinds of information from their familiar smartphones and share it with family and friends on social media. It is no exaggeration to say that corporate marketing is communication with customers. It is necessary to appeal the presence of your company as "something of value" within the information that customers come into contact with. And digital marketing helps with that appeal activity and plays a role in building good relationships between companies and customers. This book introduces "what is effective and sustainable now" along with cautions such as "what not to do," the technical aspects of digital marketing, methods for acquiring and maintaining customer relationships, and points to note when proceeding. It also explains in an easy-to-understand manner how to utilize personal data safely and efficiently using technology. 〈Contents of this book〉 Prologue Part 1. Basics of Digital Marketing Part 2. Tips for Capturing Customers' Hearts Digitally Part 3. Digital Utilization for Long-lasting Customer Connections Part 4. Digital Marketing "Pitfalls" Part 5. What to Start Tomorrow #ShinyaMizuno #Shinya_Mizuno #book #society/management #marketing #DX #digital #sale"