This problem set is the definitive guide for those aiming to pass the Net Marketing Certification exam, featuring a carefully selected collection of 200 questions. Each question is accompanied by detailed answer explanations based on practical experience, enabling you to cultivate logical thinking and practical skills as a marketing professional. ■ Contents of this book: * Chapters 1-3: Overview of Net Marketing, Technology, and PR (Questions 1-40) Concepts of two-way communication, IT basics such as cookies and domains, online research, and branding methods. * Chapters 4-5: Advertising and Internet Sales (Questions 41-80) Listing ads, affiliate marketing, SNS advertising, EC site operation, omnichannel strategy, and customer journey. * Chapters 6-7: Performance Measurement and Outsourcing Management (Questions 81-120) Analysis of PV, UU, and conversion rate (CVR), calculation of ROI/ROAS, creation of RFPs (Request for Proposal), and SLA settings. * Chapter 8: Related Laws and Compliance (Questions 121-150) Specified Commercial Transactions Act, Premiums and Representations Act (stealth marketing regulations), Personal Information Protection Act, copyright, and neighboring rights. * Chapter 9: Case Studies (Questions 151-200) Strategic planning based on changes in the market environment, selection of measures for different targets, application of behavioral economics (nudge), and handling of troubles. ■ Features of this book: * Explanation from "Definition of Terms" to "Practical Application" Rather than simply memorizing terms, it explains mechanisms based on evidence, such as "why black hat SEO is subject to penalties." * Strengthening the ability to calculate and analyze "Key Indicators" You can learn the meaning and calculation methods of marketing indicators such as CTR, CVR, and CPA, and the process of deriving improvement measures from data. * Fully covering "Latest Legal Regulations" It provides detailed explanations of important compliance points that practitioners must know, such as the strengthening of stealth marketing regulations and revisions to the Personal Information Protection Act.