This catalog focuses on men's items sold at BEAMS, with 25 carefully selected masterpieces from "BEAMS BEST 100 - BEAMS' 100 Best Items -". It reintroduces the reasons behind the popularity of items that "aren't flashy, but have been consistently selling well." The catalog delves into the key features of these masterpieces, which couldn't be fully covered on the web, from the perspective of BEAMS staff. This catalog allows you to discover the appeal of long-selling items that have been loved for many years, as well as the incredibly detailed aspects that make them special. It's a must-see for anyone who wants to learn more about these essential items. #BEAMS jx69ml