New, unopened. It seems this was released after the discontinuation of Bicogen Essential BB Cream. I've been using it, and it feels very similar to Bicogen. It's one of my favorites ^ ^ * This BB cream is made to suit Japanese skin, suppressing the characteristic BB cream odor. * It blends easily into the skin and is a made-in-Japan BB cream that allows for easy makeup, UV protection, and moisturizing with just one product. * It quickly fits the skin and firmly covers concerns of aging skin. * It gives a natural finish, making the skin look bright and beautiful. * It's a natural color that easily blends into the skin. * Quickly diminishes the appearance of wrinkles, sagging, and dullness. * UV protection SPF30 PA++