A business book explaining the success factors of design. - Title: The Mechanism of Selling Design - Author: Tony Designer - ISBN: 9784861006326 Design, unlike art or fine art, is a tool for clearly conveying the appeal of a "thing." In this book, the author, a current art director, teaches the "way of thinking" that allows even non-designers to use design correctly. For those who find design confusing and troublesome, or for those who want to strategically utilize design, this book unravels how to arrive at the "correct answer" in design. Thank you for viewing.