This item was created by thinking together with the buyer, imagining what would be nice to have ( >◡< )! It's convenient because you can attach things like a pass case or ID card case to the reel and just extend it when you need it! Made with laminated fabric, the ribbon is easy to wipe clean with a towel, perfect for the upcoming rainy season ♡ 〈Total length of the key holder when attached to a bag〉 Approximately 22cm 〈Ribbon size〉 12cm (height) ✖️ 13cm (width) 〈Reel length〉 Approximately 40cm