This is an authentic SHANLE product. It's hard and has plenty of glitter, making it cute. Please purchase only if you understand that this is a product from overseas. Manufacturer: SHANLE (闪乐) Bonbondrop is the owner of the IP and design rights. SHANLE has obtained the official manufacturing and sales license within China. With the official permission of Bonbondrop, it is produced, distributed, and sold in mainland China. Due to regulations for sales within China, the back of the backing card is not in Japanese, but the sticker itself (surface design) is completely identical to the Japanese version, so please rest assured. The stickers sold by SHANLE are also authentic Bonbondrop products. Even when compared side-by-side with the Japanese version, they are completely identical.