Brand new, unopened. Please refrain from purchasing if you are concerned about home storage. I had purchased this for a baby shower, but I ended up using something else, so I've been storing it. It seems like it's cute because you can take pictures with the baby's head resting on it, using Hello Kitty's ears. I will put it in a bag and compress it slightly for shipping. Sanrio Hello Kitty Baby Pillow Donut Pillow