【For White, Beautiful, and Radiant Teeth】Ruby White is a quasi-drug medicated toothpaste that achieves "whitening" × "breath care" × "cavity prevention" all in one with daily brushing. Easy whitening at home. Supports a brighter everyday life with white, beautiful, and radiant teeth. 【Whitening × Breath Care × Cavity Prevention × Periodontal Disease Prevention】Uniquely formulated with the active ingredients approved by the Ministry of Health, Labour and Welfare: sodium monofluorophosphate (fluoride), cetylpyridinium chloride, and tocopherol acetate, achieving 7 effects and benefits: 【whitens teeth】【prevents bad breath】【prevents the occurrence and progression of tooth decay】【prevents periodontal disease】【prevents gingivitis】【freshens the mouth】【purifies the mouth】. 【Low-Stimulus Paste Type】Employs a low-stimulus formula that can be used even by those who dislike the spiciness of mint. Also, regarding the texture, we have achieved a smooth, optimal viscosity paste type that is gentle on the teeth. 【Because it's used every day, we pursue gentleness】Achieved 5 additive-free features: ethanol-free, synthetic coloring agent-free, silicone-free, mineral oil-free, and surfactant-free. 【Joint development with a long-established Japanese company】This product was realized through joint development with a Japanese company that has been making toothpaste for over 90 years. All processes, from product planning to manufacturing and packaging, are carefully carried out in Japan. 【Ingredients】〈Cleaning agent〉Heavy calcium carbonate, Anhydrous silicic acid 〈Solvent〉Purified water 〈Humectant〉Sorbitol solution, Concentrated glycerin 〈Viscosity modifier〉Carboxymethylcellulose sodium 〈Stabilizer〉Sodium pyrophosphate, Disodium edetate 〈Foaming agent〉Sodium lauryl sulfate 〈Flavoring agent〉Fragrance (herb mint type) 〈Active ingredients〉Sodium monofluorophosphate, Cetylpyridinium chloride, Tocopherol acetate 〈pH adjuster〉Sodium citrate 〈Sweetener〉Saccharin sodium, Xylitol 〈Preservative〉Ethyl parahydroxybenzoate