Architectural Culture Synergy The Rules of Architectural Presentations Edited by Masaaki Takahashi B5 Variant, 190 pages Price: ¥2,619 (¥2,381 + tax) ISBN: 978-4-395-24105-7 June 2008 Presentation is an important method of communication. In this book, 10 creators, including Kengo Kuma, Hiroshi Nakamura, and Akihisa Hirata, reveal their unique presentation methods. It is clear that the outcome often depends on the presentation. [Main Contents] Masaaki Takahashi: Introduction Akihisa Hirata: One thing you want to say, in one image. Yuko Nagayama: What people say, and what things make us say. Hiroshi Nakamura: Models that appeal to the senses, not abstract ones. Dialogue Kazushi Nagai x Hiroshi Nakamura: Putting "handles" on ambiguous concepts. Interview Kazushi Nagai: Trying to change how things are defined. Tsukasa Nishida + Kentaro Shiko: Ideas are told through stories. Keiichiro Sako: Adding the client's logic as well. Gwenael Nicolas: One point is enough to convey. Kengo Kuma: Presentation is a "game" with a 50/50 chance. Jun Aoki: Studies and presentations are inseparable. Masaaki Takahashi: To find one's own new rules