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【Overview】 "Blue Ocean Strategy" is a business book that explores how to create uncontested market space and make competition irrelevant. 【About the Authors】 The authors, W. Chan Kim and Renée Mauborgne, are experts in strategic thinking and propose theories to promote innovation in the business world. 【Content Features】 This book presents specific methods for breaking away from highly competitive markets and developing unique markets. - Title: Blue Ocean Strategy - Authors: W. Chan Kim, Renée Mauborgne - Publisher: Harvard Business School Press - ISBN: 978-4-478-02467-6 - Price: 1900 yen Thank you for viewing.
2 weeks ago