【Overview of This Book】 This book is a work on negotiation strategies by Jim Camp, America's number one negotiation coach. He explains why the traditional "win-win" approach is ineffective and advocates for the importance of starting with "NO." 【A New Perspective on Negotiation】 This book delves deep into the psychological elements and strategies of negotiation, providing concrete methods for success. In particular, techniques for understanding the other party's intentions and protecting one's own position are introduced. 【Practical Advice】 Based on Jim Camp's experience, this book is filled with practical advice that is useful not only in business settings but also in everyday life. It is a must-read for anyone who wants to succeed in negotiations. - Title: START WITH NO - Author: JIM CAMP - Genre: Society/Politics - Description: Negotiation strategies proposed by an American negotiation coach - Condition: Good Thank you for viewing.