How to Build a "Profitable President" - Learning from Dan Kennedy AM By Takahiro Teramoto A "textbook for profit" that clearly conveys the secrets and strategies for success of Dan Kennedy, revered around the world as a marketing guru. A bible for all entrepreneurs and business owners, from bakers to the IT industry. ◆ An introductory book on "unconventional" marketing theory for becoming a profitable president, explained by a popular copywriter. Using his golden words, this book clearly conveys the essence of the teachings of Dan Kennedy, who is actively working as a charismatic marketer in America. "Radical and exhilarating! I was also inspired!" recommends Hideko Yamashita of "Danshari" (Decluttering)! ◆ A small portion of examples of success by incorporating Dan Kennedy's theory: 1. An educational business started with 3 million yen in capital achieved 240 million yen in annual sales in its first year, and 1 billion yen in 3 years. 2. A chiropractor whose monthly sales were about 50,000 yen exceeded 1 million yen in monthly sales within a few months. And so on... Already, presidents of various industries in Japan, such as restaurants, dental clinics, web production, real estate, staffing agencies, osteopathic clinics, workout studios, system development and sales, various seminars, bakeries, and hotels, are introducing and implementing Dan Kennedy's marketing theory and achieving results. A small portion of 〈Dan Kennedy's unconventional teachings〉; ◆ The president's job is "marketing" ◆ "Marketing" is the master, everything else is a servant ◆ Abandon the perception of "I am a ○○ shop." Products are merely tools for acquiring or retaining customers. ◆ Build a fence to enclose the "herd" ◆ Send invoices to the "herd" ◆ Dan Kennedy's greatest discovery: "3-Step Letter" ◆ Raise prices, raise value ◆ Legally steal other people's ideas ◆ Give unwanted customers to competitors ◆ Choose your customers, cut off customers ◆ The worst number "1" ◆ Don't fall into analysis addiction ◆ Keep appointments with yourself ◆ Criticism will subside if you succeed, etc. 408786043420250902