Set of 3 Ruby White is a quasi-drug medicated toothpaste that achieves "whitening" x "bad breath care" x "cavity prevention" in a triple effect with daily brushing. Easy whitening at home. It supports a brighter everyday life with white, beautiful, and radiant teeth. [Whitening x Bad Breath Care x Cavity Prevention x Periodontal Disease Prevention] By uniquely formulating the active ingredients approved by the Ministry of Health, Labour and Welfare, sodium monofluorophosphate (fluoride), cetylpyridinium chloride, and tocopherol acetate, it achieves 7 effects and efficacy: [whitens teeth], [prevents bad breath], [prevents the occurrence and progression of cavities], [prevents periodontal disease], [prevents gingivitis], [freshens the mouth], and [purifies the mouth]. [Low-Stimulus Paste Type] We have adopted a low-stimulus formulation that can be used even by those who are not good with the spiciness of mint. In addition, we have achieved a smooth, optimal viscosity paste type that is gentle on the teeth. [Because it's something you use every day, we pursue gentleness] We have achieved 5 additives-free: ethanol-free, synthetic coloring agent-free, silicone-free, mineral oil-free, and surfactant-free. [Joint development with a long-established Japanese company] This product was realized through joint development with a Japanese company that has been making toothpaste for over 90 years. All processes, from product planning to manufacturing and packaging, are carefully carried out in Japan. [Ingredients] <Cleaning agent> Heavy calcium carbonate, Anhydrous silicic acid <Solvent> Purified water <Humectant> Sorbitol solution, Concentrated glycerin <Viscosity modifier> Carboxymethyl cellulose sodium <Stabilizer> Sodium pyrophosphate, Disodium edetate <Foaming agent> Sodium lauryl sulfate <Flavoring agent> Fragrance (herb mint type) <Active ingredients> Sodium monofluorophosphate, Cetylpyridinium chloride, Tocopherol acetate <pH adjuster> Sodium citrate <Sweetener> Sodium saccharin, Xylitol <Preservative> Ethyl parahydroxybenzoate