【Overview of This Book】 "The Advertising Concept Book" is a book that explains the basic concepts and techniques of advertising. Author Peter Barry, based on his extensive experience in the advertising industry, provides detailed explanations of the purpose and methods of advertising. 【Features of the Content】 This book covers a wide range of topics, from the basics of advertising to television commercials, internet advertising, and brand strategy. The table of contents includes practical content such as the purpose of advertising, copywriting, and the creative process. 【Target Audience】 This book will be a valuable resource for advertising professionals and students interested in advertising to gain practical knowledge. - Title: The Advertising Concept Book - Author: Peter Barry - Table of Contents: Advertising Basics, The Purpose of Advertising, Plot Advertising, Copywriting, Television Commercials, Approaches and Campaigns, Interactive Campaigns, Copy, Radio Commercials, Internet Advertising, Brand Strategy, Creative Process, Conclusion - Language: Japanese and English - ISBN: 978-4-7981-6002-4 Thank you for viewing. Direct Publishing Advertising Business Company Public Relations