Vol. 413 Feature: Value The magazine "Koukokugaku" (Advertising) has been reborn as a "catalog of perspectives," with the overall theme of "What does it mean to make something good?" The feature of the renewed inaugural issue is "Value." The price is 1 yen (tax included). How we perceive the value of something is often influenced by its price. Although the price may be determined by the value, the reverse should not be true. The experience of exchanging this magazine for 1 yen is an entry point for thinking about the "value of things." In the thick 680-page magazine, it poses various perspectives on "value," such as what is truly valuable in this age of abundance and how we should create valuable things from now on. [Dimensions] Width 12.6 × Height 20.8 × Thickness 2.5cm [Number of pages] 680 pages PRINTED IN JAPAN Price 1 yen (tax included) Vol. 416 Feature: Reality and Fiction 27 × 18cm / 320 pages Published: March 1, 2022 (Reiwa 4) The magazine "Koukokugaku," published by Hakuhodo, an advertising agency founded in 1948. In 2019, Naoki Ono, a creative director/product designer at Hakuhodo, became the editor-in-chief and renewed the magazine as a "catalog of perspectives" with the overall theme of "What does it mean to make something good?" Following "Value," "Copyright," and "Distribution," the fourth feature is "Reality and Fiction." Lies and truth, fiction and reality, image and substance... Instead of viewing reality and fiction as a binary opposition, they are regarded as a "compound" that mixes and interacts, and various perspectives on uncertain and diverse realities and the way things are are included. Both are delicate books and have some stains and scratches. Please understand that these are used items. Instant purchase OK