Brand new, but the packaging has been discarded, so please understand that it has been stored at home. Instant purchase is welcome. It vibrates when pulled (operation confirmed). I purchased it from a general goods store that also sells baby toys, not as an amusement prize. Recommended for baby toys! I don't see this item often, so it's perfect for those who love Cinnamoroll ♡ Cinnamoroll Cinnamon Sanrio Sanrio Vibrate Vibrate Mascot Plushie Keyholder Baby