✳︎Book Title: 12 Months of Flyer Advertising ✳︎Author: Tajiro Masuda ✳︎Publisher: Business Inc. ✳︎First Edition Published: August 25, 1972 (Showa 47) ✳︎Total Pages: 196 pages ✳︎Size: A5 ✳︎Cover Design: Kosuke Yokoyama 【Table of Contents】 ◉Part 1: The Origins of Production and Strategy Systematically explains the basics of flyer production (advertising functions, media, manuscript creation), strategies to enhance advertising effectiveness (layout, color scheme, catchphrases, target setting), and application techniques (handling photos and illustrations, page composition). ◉Part 2: Theme-Based Examples and Composition From January to December, practical monthly themes are structured to match the seasons and events, introducing ideas and know-how for specific advertising plans. • January: Targeted Strategies (New Year's department stores, for new adults, etc.) • February: Affordable (Special sales, sales, creating a sense of value) • March: Competition and Cooperation (New life, schools, entrance-related plans) • April: New Life Planning (Housing, living, financial planning) • May: Things that are Liked Gather (Changing seasons, leisure, Mother's Day) • June: Creating a Bright Environment (Rainy season, housing, hygiene products) • July: Summer, Sea, and Sun (Summer items, travel, resort plans) • August: Enjoyable Moments (Obon, family trips, summer vacation) • September: Bustle and Relaxation (Autumn leisure, art, culture) • October: Think and Act for Yourself (Sports, reading, Culture Day) • November: Budgeting and Planning (Winter preparations, year-end sales preparations) • December: Gifts and Living (Year-end gifts, Christmas, New Year preparations) ◉Part 3: Examples of Flyers Features numerous successful examples categorized by theme, such as event-related, retail stores, and large suburban stores, deeply studying flyer expression techniques and planning intentions. This book is structured from the "Origins of Production and Strategy" of flyer advertising, to practical examples of "Monthly Themes," and then to the study of "Examples." #RetroAdvertising #ShowaRetro #VintageAdvertising #RetroDesign #RetroPosters #ShowaAdvertising #StreetAdvertising #FlyerAdvertising #CorporateAdvertising #NewspaperAds #SaleAds #EndofSeasonSale #FlyerDesign #NobaraSha #GrandSale #RetroPop #SatiricalAdvertising #DesignHistory #PlanningDesign