"Buy Grande at Starbucks!" Yoshio Yoshimoto Price: ¥1,760 How are the prices of those goods and services determined? By looking at the pricing mechanisms of famous coffee shops, the ultra-complex rate systems of mobile phones, the "gradual price reduction" of movie DVDs, and the secret of the 100-yen shop's cheapness... Through the filter of economics, you'll find surprising reasons behind the social systems you've always thought were "just the way things are." Please understand that this is a personal home storage item. Please purchase with your understanding. Returns are not accepted after purchase, so please be aware of this. Thank you. #YoshioYoshimoto #Book #BOOK #Business #Economics