"Komudotto became popular because they were meant to be." As a leader and president, Komudotto Yamato, who is at the forefront of the times, reveals for the first time all the gritty trial and error, meticulous analysis, and thoroughly crafted strategies he has accumulated. Chapter 1: 17 Reasons Why Komudotto Became Popular Roots are in the local area / Justice of the vibe / A flag born from anger / Justice of 70-point quality / Strategic flirting / Customer targeting / Creation of value / YouTubers you can meet now / TikTok strategy / Othello strategy - Selling a bad reputation - / Othello strategy - Reversing the impression - / Establishment of the company / Clear the way / New generation alliance / Club activity spirit / Taking the plate every day / Komudotto Theater Chapter 2: The "YouTube Controversy" of the Reiwa Era Celebrities vs. YouTubers / Differences between YouTube and TikTok / The impregnable Z generation / Controversy / "Living by doing what you love" is an illusion / Use personas properly / Self-analysis of content / Overwhelming viewer-centricity / Don't make small change / The "end of the line" phenomenon of YouTubers / Turn differentiation into a weapon / New era YouTubers / Feelings meeting / Japan is too uncool Chapter 3: Suzuki Taiki's Leadership Theory Why you are a leader / The leader's code / Embrace, guide / The trap of perfectionism / Be an understanding person / "Everyone is different, everyone is good" is indulgence / New era leaders / Absolute mentor / The recommendation of dictatorship / Requirements for new employees / When the president scolds / Raise the flag Chapter 4: Suzuki Taiki's Self-Branding Theory Why self-branding is necessary now / How to self-brand 1 / How to self-brand 2 / Coexistence with the desire for approval / Choose your environment / Have multiple communities / Discovery of individuality / The true nature of "sharpness" / Don't let go of the compass - Title: Idol 2.0 - Author: Komudotto Yamato - Publisher: Kodansha - ISBN: 978-4-05-292011-8 - Price: 1500 yen Thank you for viewing."