A hand towel from the "Sento no Susume" collaboration project between Cow Brand Soap, which promotes Japanese bathhouse culture, and BEAMS JAPAN. This unique graphic design features the "sento" (public bathhouse), a unique aspect of Japanese culture, as the setting for the legendary fighting game "Street Fighter II." Why not soak in the tub and chat about the game? #Sento #Sauna #CowBrandSoap #StreetFighter