【New, Unread】【Ships Today】 "Keiba as Business Education" Takahiro Watanabe (Supervisor) Suggested Retail Price: ¥1760 ≪Content Introduction≫ Recommended by: Former professional baseball player / baseball commentator / JRA horse owner Kazuhiro Sasaki! "Horse racing gave me a second dream. I want people to know the deep charm of horse racing." It's not just about "betting." An introductory guide to horse racing for business people, explaining the deep world of horse racing. When you hear "horse racing," you might have the image of "gambling," but horse racing is now deeply rooted in Japanese culture, a weekend entertainment enjoyed by people of all ages, a huge industry exceeding 3 trillion yen, and a popular entertainment content such as manga and games. Many horse racing books focus on "how to win a bet," but this book is an introductory guide that focuses on the appeal of horse racing, which is not just gambling. Of course, it explains basic knowledge of horse racing terms, racehorses, and races, as well as history, but through horse racing trivia, it also explains horse racing from the perspective of organizations involved in horse racing as a business, such as the JRA, horse owners, jockeys, and trainers, as well as horse racing as entertainment content. Recommended for those who want to learn about horse racing from now on, and for those who want to acquire a wide range of knowledge as business people. 【What you can learn from this book】 ・Basic knowledge and terms of Japanese horse racing history and races ・The revenue structure and brand strategy of JRA and local horse racing, and the reason why horse racing popularity has been revived ・The economic effects of popular horses and the influence on horse racing entertainment content ・Trivia about people who support horse racing, such as horse owners, trainers, jockeys, and ranches ・The history of racehorses and famous horses that colored the times ・The efficient market hypothesis and the characteristics of Japanese horse racing fans