(JP¥2,280)
+NT$639 Shipping fee
+NT$64 Agent service fee
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[Lufthansa Group] Leisure Market Layer Eurowings Flight Tag Collection ➡【Shipped Anonymously】 ★The multi-layered strategy that Lufthansa Group has built. Within this, Eurowings is the brand that is closest to the "ground." ★While Lufthansa itself connects the world with full service, Eurowings caters to leisure routes and price-conscious demand within Europe. ★Tourism, returning home, short-distance travel. It plays a role in bringing the act of "flying casually" back into everyday life. ★Born to protect the group's overall profits amidst intense competition with LCCs, this layer is not just a low-cost brand, but has functioned as a "buffer zone" to protect the core value. ・Lufthansa = Long-haul, business, core brand ・Brussels = Regional culture and network complement ・Eurowings = Price range receptacle By overlapping these three layers, the group's overall market coverage expands rapidly. ★Eurowings is the most flexible strategic unit within this structure.
5 hours ago