[Lufthansa Group] Leisure Market Layer Eurowings Flight Tag Collection ➡【Shipped Anonymously】 ★The multi-layered strategy that Lufthansa Group has built. 　Within this, Eurowings is the brand that is closest to the "ground." ★While Lufthansa itself connects the world with full service, 　Eurowings caters to leisure routes and price-conscious demand within Europe. ★Tourism, returning home, short-distance travel. 　It plays a role in bringing the act of "flying casually" back into everyday life. ★Born to protect the group's overall profits amidst intense competition with LCCs, 　this layer is not just a low-cost brand, but has functioned as a "buffer zone" to protect the core value. 　・Lufthansa = Long-haul, business, core brand 　・Brussels = Regional culture and network complement 　・Eurowings = Price range receptacle 　By overlapping these three layers, the group's overall market coverage expands rapidly. ★Eurowings is the most flexible strategic unit within this structure.