This is the February 2012 special issue of "Shogyokai" magazine. The special feature is "Cost-Cutting Diet Operation." It explains how to reduce costs and manage expenses to secure profits even as sales decline. [Main Contents] * Cost-Cutting Diet Operation - Framework for cost reduction and profit securing * Store Manager's "Delegation" Technique - The strongest management style where subordinates take initiative * Facebook Promotion Introductory Guide (Examples of SNS usage at the time) * Shogyokai POP Grand Prize 3rd Results Announcement (Excellent examples and sales promotion ideas) * 2012 Tax Return Guide: A must-read for small and medium-sized business owners * Featured Research: Case study of Terrace Mall Shonan * Special Article: Amazon/Rakuten "Best-Selling" Ranking Analysis Price: 1,190 yen There are some scratches and yellowing due to age, but there is no major damage such as torn pages. This is a very useful book for management strategies and sales promotion materials for retail, food service, and service industries. ※Please purchase only if you understand that this is a home-stored item and may have some minor imperfections.