The seeds of innovation for a company are buried within! How to create new businesses by maximizing "intellectual property." A "knowledge property professional" who has worked at Mitsubishi Research Institute, Deloitte Tohmatsu Consulting, and the Japan Patent Office/Ministry of Economy, Trade and Industry, proposes a reverse-thinking approach to anticipate the future and invent new businesses. - Title: "Invisible Assets" Generate Profits: World-Standard Intellectual Property Mix, Practiced by GAFAM - Author: Kenjiro Suzuki I read it once after purchasing it and then stored it. There are no markings or highlights.