This book, "The Art of Communication: How to Say It Right" by copywriter Keiichi Sasaki, is a bestseller that has transformed communication in Japan. It's a book that encapsulates the simple truth that "there are techniques to communication" and "changing your words changes your results," presented in a way that anyone can put into practice. The author is a copywriter who has won numerous awards in the advertising industry. From his own experience of originally being "bad at communicating," he realized that "there are common rules to communication" and "you can create moving words," which led to the creation of this book. The content can be widely applied to business, romance, and everyday conversation, and introduces specific methods such as: * Techniques to turn "no" into "yes" * Techniques to create "powerful words" * Three rules for moving people with abundant examples and illustrations. It's a simple and easy-to-understand book, a long seller that supports everyone who struggles with "communication." Since its first edition in 2013, sequels and English translations have been published, and it continues to be supported by many business people and students. Author: Keiichi Sasaki Publisher: Diamond Inc. Published: 2013 (1st printing) Genre: Business book / Self-improvement / Copywriting 【Condition & Supplement】 There are some scratches on the cover due to aging, so please check the photos carefully. Please refrain from purchasing if you are looking for a perfect condition item as it is a used item. Signs of aging such as stains, damage, and scratches can be seen. Photo 2 does not have plain paper. There are underlines. There is a feeling of use, so please consider after confirming the photos sufficiently. One-owner item. The packaging will be waterproofed and carefully wrapped with bubble wrap and cardboard for shipping. #TheArtOfCommunication #KeiichiSasaki #DiamondInc #BusinessBook #SelfImprovement #Copywriting #Advertising #Presentation #PowerOfWords #WordsThatMovePeople #LongSeller