A practical book for learning the basics of marketing. - Title: Marketing from Scratch - Authors: Junzo Ishii, Masamitsu Hirota, Nobutoshi Shimizu - Publisher: Isogakusha - Edition: 4th Edition - Price: 2400 yen Thank you for viewing. Although it is almost unused, there are scratches on the cover because it was stored on a shelf. Please refrain from purchasing if you are concerned about this.