I am not considering lowering the price. This is a keychain from the men's accessories brand VAYA CON DIOS. It is used. I used it myself. I believe it was a stylish keychain from the Collection 1. It is now a discontinued model. It's a design-conscious model made of sturdy stainless steel with a twist. It has a hook, so you can hang it on your belt loop of your jeans or pants, or you can hang your keys on it. There aren't many men's keychains with good designs, ones that are satisfying... If you think it's a good design, how about it?