Feature: A Textbook on Creating Product Value to Earn Solid Gross Profit - Products That Sell Even at High Prices The labor distribution rate (i.e., labor cost ratio) is typically 40% of gross profit in the restaurant business. In other words, the higher the gross profit, the more resources can be earned for the workers. The restaurant industry is suffering from an unprecedented labor shortage, and excessive restaurant deflation is undoubtedly one of the causes. The theme of this feature is "to sell products that embody the labor of all workers at the highest possible price and raise the industry's wage levels," and we will explore the basis and means for this from the creation of value in "products that sell even at high prices." Let's put a price on value. 19 Products That Sell Even at High Prices ・Signature Menu Section ・Supporting Role Menu Section ・Closing Menu Section ・Sweets Menu Section Restaurants That Are Good at Selling at High Prices 24 Menu Items at Market Price + 300 yen the ringo Soba and Vegetable Wrapped Skewers Jinenjo-an Amelie Cafe Selling with Focus × Strategy Techniques for Enhancing Product Value ＜Interview＞ A Challenge to Escape Restaurant Deflation Three Resolute Business Owners: The Philosophy of Selling at High Prices Mr. Masamitsu Sakimoto, President of Dorocia Olasita Co., Ltd. Mr. Hiroto Nakamura, President of AFURI Co., Ltd. Mr. Masaki Yoshida, President of Zekkocho Co., Ltd. Explanatory Commentary by Mr. Keisaku Tsujii, Author of "17 Excuses for Price Increases"! 17 Excuses for Price Increases And more