■ Book Overview A Wall Street Journal bestseller, this is an unusual sales manual! Do highly educated elites instinctively fear the world of sales!? A journalist from Harvard Business School traveled the world to uncover the truth about "sales." From a Moroccan souvenir shop owner, to a Japanese Seihō saleswoman, a New York contemporary art dealer, a TV shopping guru, an MIT-educated aircraft salesman, a real estate agent catering to the wealthy, and a Silicon Valley venture CEO... What are the non-negotiable aspects of work that the top sales experts candidly share? What is the secret to motivating yourself even when you hear "no"? By the time you finish reading, everyone will understand. Sales truly is a "microcosm of life." And, it is sales that moves the world.