This hair dryer was developed for professionals and is sold exclusively in beauty salons. Despite being 750W, it delivers airflow and quick drying results that even professionals will be impressed with. Even with prolonged exposure, the hair doesn't over-dry, leaving the ends feeling moisturized and manageable. The special honeycomb-shaped ceramics and ceramic-baked coils generate double far-infrared rays, and the negative ion generator helps to dry the hair while retaining moisture, minimizing damage. Furthermore, far-infrared rays activate scalp cells and promote blood circulation, helping to prevent scalp problems. (Quoted from the official website) I purchased this as a replacement for my favorite hair dryer, but the original one was repaired, so I no longer need this one and am selling it. Used for one week. - Color: White - Settings: High, Low, Cool, Off - Power: ON/OFF switch - Design: Compact, Lightweight Thank you for looking.