"The Psychology of Modern Advertising 101: The Secrets of the Mind That Make Customers Want to Buy" Drew Eric Whitman Price: 3800 yen (excluding tax) Published: August 19, 2013 [1st Edition, 10th Printing] Publisher: Direct Publishing Co., Ltd. Size: Approximately 21.0 x 15.2 x 2.1 cm Format: Paperback [Softcover] ♦︎Includes shipping♪ [Introduction] Why don't products sell as well as they should, even though they are excellent? Why doesn't copying successful websites and sales pages lead to the same sales results? Why are there so few hit advertisements, even though there are so many books on advertising and copywriting in the world? The Truth Hidden in Successful Advertising Even after copying good advertisements and successful websites, there aren't as many inquiries as expected. The product hardly sells. Why does this happen? In most cases, the reason is that the creators of the advertisement have made a critical mistake. That mistake is that they haven't grasped the essence hidden in the advertisement and have only copied the superficial design and text of the successful advertisement. ... [About the Author] A leading figure in the American direct response advertising world. Known as "Dr. Direct! TM," he began selling through direct response advertising at the age of 11. After earning a degree in advertising from Temple University, he quickly rose to prominence in the advertising world. He worked for many years in the direct response department of Philadelphia's largest advertising agency and served as a senior direct response copywriter for the world's largest direct insurance company, as well as an associate copy chief at the catalog giant, Day-Timer. ＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊ Thank you for looking! ^o^♪ [Condition] The pages are generally in good condition without any damage, but there is a small stain on the bottom edge. (Please refer to the image) ☆No pets. ☆Non-smoking. ＊Instant purchase is OK without comments! ＊We will take waterproof measures when packing and shipping. ＊If you have any questions, please comment. #Book #BOOK #Criticism #Essays #Shigeo Haruyama #Shigeo_Haruyama #Society/General #Drew Eric Whitman #Society/Management"