Birkenstock: The Evolution of a Universal Purpose and Zeitgeist Brand [Overview] The remarkable history of a shoemaking dynasty, which dates back to 1774. BIRKENSTOCK is a global brand—i.e., a brand with universal relevance, a brand that addresses essential human needs. Although the brand began to attract international attention in the 1970s, the German history of BIRKENSTOCK's shoemaking tradition is much older, dating back to 1774. This amazing company's history is comprehensively documented for the first time in this company history book. Crafted by fifteen leading international historians, the book, which took over seven years to research and write, chronicles the family, brand, and corporate history of BIRKENSTOCK in chronological order. It also examines the unusual combination of foot health and entrepreneurial passion from various angles. The book has 464 pages. No claims, no returns. Please understand that this is amateur storage.