Shoulder width 31 cm, Body width 35 cm, Front length 50 cm, Back length 57 cm The origins of Sportful date back to 1972. Founded by Giordano Cremonese of Italy, his passion and dedication to sportswear have created the Sportful of today. Especially noteworthy is the company's rapid growth in the latter half of the 20th century, particularly in the men's and women's fields. They were the first to introduce colorful Nordic skiwear to the world, and this technology was quickly applied to cycling wear. From this point on, the company experienced rapid growth and began providing apparel to some of the world's most popular athletes. Silvio Fauner won a gold medal at the 1994 Lillehammer Olympics. More recently, Dorothea Wierer and Federico Pellegrino have achieved success representing Italy in Nordic skiing. In cycling, Mapei, which dominated in the 90s, Paolo Bettini who won a gold medal at the 2004 Athens Olympics, Alberto Contador who became the champion of the 98th Giro d'Italia, and Peter Sagan who won three rainbow jerseys, all achieved glory wearing Sportful apparel.