I received this as a new item and have kept it stored at home. There is a slight peeling on the tag (please see the third image), but the keychain is still in its bag and in beautiful condition. This is a Hokkaido-limited Hello Kitty leather keychain, featuring a cute design. - Brand: Hello Kitty - Material: Leather - Color: Yellow - Design: Character Keychain - Version: Hokkaido Limited - Manufacturer: Sanrio Co., Ltd. - Product Name: Leather Key Ring Thank you for looking.