Although the publication is a bit old, the web analysis method called "Concept Diagram," which incorporates a marketing and visual perspective, is very helpful. ■ Product Overview "Understanding [Shimizu-style] Visual Web Analysis with Concept Diagrams" - Author: Makoto Shimizu - Publisher: ASCII Media Works - Softcover: 184 pages - Price: 2,400 yen + tax - Overview: The author, who has a track record with numerous companies such as Rakuten, Adobe (US), and Dentsu Razorfish, explains a unique web analysis and marketing improvement method that he has practiced. The author advocates for analysis from the perspective of "thinking visually before using tools" and "illustrating from the customer's point of view," calling it the "Concept Diagram." This book introduces this method, from visualizing customer behavior and marketing measures to defining metrics, how to obtain data, and techniques for creating reports that can persuade superiors and clients. ■ Condition - There are dog-eared pages, but otherwise, there are no noticeable stains or scratches. - The stickers that can be used when creating concept diagrams are unused and remain intact.