Thank you for viewing. This is the book "The Reason Our Company's Tea Sells for 300,000 Yen a Bottle" Author: Keiko Yoshimoto *The following is a quote from a certain shopping site: The Imperial Couple's Tree Planting Festival, APEC Yokohama, Aung San Suu Kyi's Dinner, JAL First Class... The world's highest-grade Japanese tea, recognized by the world. What is its marketing strategy? "Create products that don't make a profit" "We choose the customers" "The website is extremely simple" "Tasting for many people is a waste"... It works when you go to extremes of unconventionality. The success formula of a small company of only 9 people that brought about a miracle is revealed for the first time! ● From the brink of bankruptcy to a V-shaped recovery. Business opportunities are buried in declining industries. We choose the customers. The image is determined by the first customers. Deliberately create products that don't make a profit. When sales drop drastically, compete with high-priced products. The reason why our company's website is surprisingly simple. Aim for world standards from the beginning. Third parties provide sharp ideas. The president's job is to "select and discard people, things, and money." A business where someone is unhappy is somehow wrong. ● 2000 times the price of a single plastic bottle! There's a reason why it sells even at an exorbitant price. Our company cold brews all tea leaves and bottles them in wine bottles. The price ranges from 2,800 yen to 300,000 yen per bottle. You might not immediately believe that tea is so expensive, and yet it actually sells. However, truly high-quality products can be sold at a price that matches their quality, and customers will choose them. To sell high-end products, it's natural to use good ingredients and pay attention to the manufacturing process. You also have to thoroughly consider how to promote them, and you have to choose where to sell them. High-end products are not just sold; they require a meticulous marketing strategy. ..... We hope you will consider purchasing. We are not responsible for any problems after purchase. Please be aware of this beforehand. If you have any questions, please contact us in the comments section. Thank you for your consideration.